The Case for Visual Thinking

The article is based on a discussion from a recent workshop that raised some fundamental questions about the purpose and role of visual thinking. To respect the privacy of workshop participants, I’ve framed the questions as if they were posed by Adrian, an imaginary participant. Let’s address them one by one.

1. Isn’t thinking more than just visuals? Why the heavy focus on visuals?

Yes, absolutely! Thinking is multifaceted, encompassing verbal, social, abstract, and emotional elements. However, this workshop emphasizes visual thinking because there is a vast imbalance in how we’ve been educated. Our schooling is almost entirely verbal/textual, with years spent learning to think, communicate, and express ideas through words. Meanwhile, visual skills are often neglected, with art classes dismissed as “easy” or only relevant to specific fields. It’s also important to clarify that visual thinking should not be confused with creating pretty illustrations.

A picture is worth a 1000 words, but only if you say or think those words...

The Visual Thinking Workshop is designed to complement your existing verbal and textual skills by enhancing your visual toolkit. Over millennia, our brains have evolved to process spatial and visual information efficiently. These skills help organize thoughts, ideas, and concepts in ways that purely abstract, textual approaches often cannot. Visual thinking isn’t meant to replace verbal thought—it’s a tool to enhance and complement it. As I’ve shared in the workshop, spatial-visual thinking enables us to structure complex ideas in ways that verbal thinking alone often struggles to achieve.

2. Aren’t we losing important elements of thinking by only using visuals?

This concern came up during my conversation with Adrian. He argued that thinking isn’t limited to visuals and that by focusing solely on visual tools in the workshop, we might miss out on other important forms of thinking. I completely agree that thinking should not be reduced to only visual processes. However, the workshop does not advocate for replacing verbal or abstract thought with visuals—instead, it encourages the strategic use of visual tools to complement and deepen your thinking.

A visual thinking tool like no other

In fact, the idea of combining visuals with text is central to how I think and what I teach. After all, if you think about it, I did not build a separate illustration app, but integrated a powerful illustration tool, Excalidraw, into a predominantly textual thinking tool, Obsidian. Diagrams, concept maps, whiteboards with sticky notes, tables, and illustrations are all forms of visual communication that add a spatial layer to our thinking process. When you pair them with textual elements, you create a powerful cognitive framework that enhances understanding and communication. Annie Murphy Paul’s The Extended Mind highlights this—thinking happens not just in our heads, but in loops with our environment, our social interactions, and our external tools like whiteboards and illustrations.

3. Can visuals really improve my thinking? Why is most of the workshop about communication?

Visuals do much more than aid communication. Visual thinking is about structuring and externalizing your ideas to improve cognitive processes. Research supports this. The Extended Mind emphasizes that externalizing ideas—whether through doodles, diagrams, or notes—allows us to make new connections and see relationships that remain hidden when ideas are kept inside our heads. Visual thinking isn’t about pretty pictures; it’s about creating cognitive loops that engage our full mental capacity.

It’s the stuff outside our heads that makes us smart.

Think about it this way: when you create a book-on-a-page visual summary, you’re not just communicating to someone else; you’re creating a spatial structure that helps you organize and deepen your own understanding. Visual thinking tools, like the ones we use in the workshop, offer this structure, helping you visualize connections between concepts that are hard to grasp through text alone.

4. Is visual thinking about making everything visual, like "hieroglyphics"?

Definitely not! Visual thinking is not about reducing everything to symbols or hieroglyphs. During the workshop, I brought up Xu Bing’s Book from the Ground as an extreme example of visual-only communication. It’s an incredible achievement that tells a story using only emojis, but it’s not what I advocate for in this workshop. My approach emphasizes balance—strategically using spatial-visual elements to complement text and vice versa.

Visual thinking is about using both visuals and text together to create a deeper understanding. For instance, when you create an illustration alongside notes, you use the visuals to reinforce abstract concepts, giving them a tangible form. This blend of visuals and text allows for better cognitive processing and communication.

5. Why do visuals work better for some ideas, but not others?

Visuals work best when they help to spatially arrange and structure information. Not every concept is easily translated into a visual, but many complex ideas benefit from visual representation. Think of a concept map, where ideas are connected in a web of relationships. Visual tools allow you to see these connections, which are often hard to grasp when presented in linear text.

One of the ideas we discuss in the workshop is 4D thinking—the concept that visual thinking adds a new dimension to how we process information. While text forces us to process ideas sequentially, visuals let us absorb information holistically, all at once. This is a fundamentally different mode of thinking giving us the ability to see the bigger picture while still understanding the details. If you are interested to read more on this, check out my visual summary of Mastering Visual Literacy.

2D>3D>4D PKM

6. Aren’t some creative processes non-visual? What if I don’t think visually?

Yes, some creative processes, like music, are not inherently visual, and not everyone is a “visual thinker” by default. However, you don’t need to be a natural visual thinker to benefit from this workshop. The aim is to help participants develop the ability to use visuals as a tool to enhance their thinking, regardless of their natural inclinations. It’s also important not to confuse nature with nurture.

Nature vs. Nurture

As mentioned earlier, throughout our education there has been a massive imbalance in nurturing our abstract and verbal/textual skills while neglecting to teach visual thinking. Given the prominent role our eyes play in gathering and processing information, one could argue that we are all, to a great extent, visual creatures. Consider this: Even something as abstract as language finds its roots in spatial metaphors. We speak of “reaching goals,” “looking forward” to the future, or ideas “falling into place.” Our brains are naturally wired to map out concepts spatially. Of course, for those of us with visual impairments, the mind and body compensate with other senses and tools. While it's certainly possible to think without visuals, I maintain that for most of us, vision is the primary source of understanding.

Even if you don’t typically think in visuals, spatial-visual tools still offer immense benefits. By externalizing your thoughts into diagrams, maps, or sketches, you create loops with your environment that engage your brain in new ways. Whether it’s a flowchart, a concept map, or even a simple table, visuals add structure that can enhance clarity and improve decision-making.

7. Isn’t education already designed to help us think well? Why do I need visual tools?

Traditional education, at least in the way most of us experienced it, places a heavy emphasis on verbal and textual forms of learning. We spend years learning how to write, read, and think verbally. But as Adrian pointed out, this often leaves the visual aspect of thinking underdeveloped. At best, we may have had art classes or used visual aids in math or science, but the skills to think visually were not systematically taught.

The Visual Thinking Workshop seeks to redress that imbalance. We are spatial-visual creatures by nature. Using visual tools can help us engage with information differently, providing a way to see the big picture, identify connections, and uncover insights that text-based thinking alone might miss. By incorporating visuals into your workflow, you tap into a form of thinking that has been underutilized in most educational systems.

The workshop is about embracing both verbal and visual thinking. It’s designed to help you develop tools that enhance your ability to think, organize, and communicate complex ideas. If you’re ready to explore the power of visual thinking, this workshop will show you how to balance text and visuals in a way that deepens your understanding and enriches your cognitive processes.

Explore My Work

Follow the links below to learn more about Visual Thinking, Note-Taking, and Personal Knowledge Management (PKM). See my work in action.

Beyond Words

Why Visual Thinking is the Missing Link in Your PKM

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Mastering Visual Literacy

The Syntactic Theory of Visual Communication

From an early age, we are taught to read text but not images. Even though we start with drawings as children, we are gradually guided towards letters and words. As we progress through education, there's a noticeable divide: text is emphasized, while images and visual thinking tools are often sidelined...

The Case for Visual Thinking

What is the purpose and role of visual thinking?

  • Isn’t thinking more than just visuals? Why the heavy focus on visuals?

  • Aren’t we losing important elements of thinking by only using visuals?

  • Can visuals really improve my thinking? Why is most of the workshop about communication?

We are Visual Thinkers, yet We Struggle to Think Visually

How Visual Thinking Transformed My PKM

As someone who has spent years developing tools like Excalidraw and ExcaliBrain for Obsidian, I’ve now moved most of my Personal Knowledge Management (PKM) into a visual-first approach. My problem-solving and thinking process usually begins with throwing words and icons onto a virtual whiteboard...

What is Visual PKM and Why Should You Care?

A non-visual guide to visual thinking

was recently at a family picnic where one of my cousins, curious about my YouTube channel and online course, asked, "Can you explain what you do, in simple terms? And why would someone care?"

To be honest, I struggled to articulate it clearly. I am so involved in the details that I find it really hard to explain the essence of...

See My Work in Action

and learn about visual thinking...

I selected 9 videos as an introduction to my Visual PKM work...

The Power of Visual Thinking: Listen Now

Discover the benefits and applications of Visual Thinking in this AI-Generated Podcast. While machine-produced, the content is thoughtfully curated from 40 of my favorite books and articles. This engaging 36-minute deep dive explores the many facets of Visual Thinking. To enhance your experience, I've also created an Excalidraw mind map for easy exploration and interactive note-taking.

Mind map of visual thinking

Join the Visual Thinking Workshop

  • $399

Visual Thinking Workshop Self-Paced Course

  • 71 Lessons

Are you ready to transform how you think, create, and organize your ideas? I designed this course to teach you the fundamentals of visual thinking. While we'll use tools like Obsidian, Excalidraw, and Readwise, the concepts and techniques you learn are transferable to other platforms. This isn’t about learning tools, but mastering visual workflows to elevate your thinking, note-taking, storytelling, and PKM.

  • $749 or 2 monthly payments of $399

Cohort 15 Bundle

  • Closed
  • 2 Products

Cohort 15 is your opportunity to master visual thinking techniques while exploring Indistractable by Nir Eyal. Together, we’ll unpack the book’s insights and distill them into engaging visuals, turning complex ideas about focus and attention into clear, actionable takeaways. You’ll receive hands-on guidance and connect with a creative community. Join this unique journey to bring ideas to life through visual thinking!

  • $849 or 2 monthly payments of $449

Cohort 15 Premium Bundle

  • Closed
  • 3 Products

Cohort 15 is your opportunity to master visual thinking techniques while exploring Indistractable by Nir Eyal. Together, we’ll unpack the book’s insights and distill them into engaging visuals, turning complex ideas about focus and attention into clear, actionable takeaways. You’ll receive hands-on guidance and connect with a creative community. Join this unique journey to bring ideas to life through visual thinking!